Appmate · Follow
4 min read · Apr 13, 2022
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Developers and application managers all around the world are seeking new ways to create a stabilized revenue flow from their apps. While some of these methods lead to negative user experiences, some bring better features to the apps.
For example, in-app ads usually create a negative experience for the user in many scenarios, which decreases the usability rate of an app. On the other hand, in-app purchases and subscription models are nowhere near a bad experience, as they offer an interruption-free app experience while bringing more revenue.
Although the in-app purchase and subscription models are the most viable options, they can be challenging to manage, especially if your app is on multiple operating systems/app stores. Let’s take a look at the advantages and disadvantages of the in-app purchase model and the tools that help with its challenges.
What is an “In-App Purchase”?
A free-to-download app isn’t always 100% free. Many app companies limit the features of free-to-download apps to create a revenue stream with in-app purchases.
These features unlock new features or in-app items that enhance the user experience while driving revenue to the app creators. Monthly or yearly subscriptions also work the same way, more or less, unlocking the full potential of an app.
In short, the key to unlocking the full potential of an app without interruptions is usually in-app purchases.
The Advantages of the In-App Purchase Model
The in-app purchase model has benefits for both the creators and users. Thanks to the business model, app companies can create revenue without ads and finance their next big step. On the user front, it’s an ad-free, full potential experience, which increases their loyalty to the brand. In short, it’s the most useful key to success that’s been tried and proven many times.
Appmate is a Software-as-a-Service (SaaS) tool developed by Huawei R&D Center Turkey that allows quick and easy in-app purchase integration and management across Huawei AppGallery, Google Play, and Apple AppStore.
Furthermore, Appmate allows you to track key metrics and detailed transaction data over platforms, apps, and products, giving app managers the information that will help them grow their business.
Let’s take a closer look at how to use this cross-platform integrated payment system from AppMate.
How to Integrate AppMate into Your App Business?
With Appmate’s “Unified SDK” integration is quite easy — integration logic is consistent among different native and cross-platform frameworks, with a small number of highly capable methods available for use.
Unified SDK provides the billing / IAP API integrations to multiple platforms while keeping the logic the same.
Once the SDK is installed, app managers can create, update and test different IAP products via the web console. Products are immediately synced to stores by Appmate and made available on the SDK.
As soon as the app is released, summary and detailed transaction data are available to the app managers — along with reports containing crucial metrics.
Appmate lowers the costs of integrating, maintaining, and managing IAPs to a minimum while giving developers and app managers everything they need to grow their IAP business.
AppMate makes it possible to establish IAP-enabled applications supporting all key app stores while enabling you to develop successful applications with much less cost. With an easy-to-use interface, you can more easily control your applications and monitor their progress.
Benefits start at the beginning — measurements made during assisted onboarding sessions show that the initial setup of an app in three different stores can take as little as 1 hour.
With the built-in capabilities of the Unified SDK, developers build relationships between users and can create product sharing schemes such as “Family Accounts” or “group Memberships” out of the box. These capabilities include transferring past purchases and rights when app users migrate between platforms.
As soon as the app is up-and-running, detailed information on transactions starts to flow in, from details of a single transaction to proceeds over months from different apps, the number of subscribers to changes in monthly recurring revenue, every bit of critical information is readily available.
With webhooks and third-party tool integrations, data is readily available for you to access and take action. Send notifications to churning users, create remarketing schemes based on your best-paid users, and centralize all app metrics to make strategic decisions.
Built with love by the Huawei Turkey R&D Center team, Appmate is here to help you grow your app business.
