Vicky Ridley on LinkedIn: ❓What is DPDI and how will affect customer experience? ❓Why does the… (2024)

Vicky Ridley

Sales Director at Masterclassing

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❓What is DPDI and how will affect customer experience?❓Why does the promise of first-party data not align with consumer behaviour?❓How can you use AI to prevent churn?❓Where does your data live and how can you simplify it?These were some of the topics that our expert speakers tackled at our Data & Analytics Masterclass in London yesterday. Our speakers - Sally Phillips from Paragon DCX, Ricardas Montvila from Mapp, Chris Liversidge from Corvidae and Matt Wilkinson from AUDIENCES presented and hosted roundtable discussions solving challenges faced by many in the industry.Thanks to all of them, and to Sahil Sindhu, who shared his experiences of AI being used to optimise workflows. As always, lots of insights and challenges shared.

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Paragon DCX

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Great people, great event 👏🏼👏🏼

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